Hitting the Stands

This is the press release that is going out this week about my upcoming journey/transformation/revolution. I hope the story will be picked up as "my team" and I hope to inspire others on their weight loss journeys!

eVOLV Fitness

7900 San Pedro Dr. NE, Suite C1, Albuquerque NM, 87109

Monday, January 2, 2012

FOR IMMEDIATE RELEASE

ALBUQUERQUE, NM – Grandiose personal commitments and wanton goal-setting have long been a hallmark of the New Year’s holiday.  Unfortunately, most end up evaporating prematurely in the form of a cancelled gym membership or an exercise equipment-themed garage sale come springtime.

But one deserving Albuquerque woman will be getting some extra help keeping her New Year’s resolution this year, and the timing couldn’t be better.

Kristin Berg, co-founder of The Box Performance Space and the Cardboard Playhouse children’s theater company, is getting what one could call a “resolution evolution” from a group of fitness freaks looking to make their mark on the Albuquerque gym scene.

This is no diet journal and a couple of weekly weigh-ins, one-size-fits-all approach, however.  A team of trainers, nutritionists, psychologists, and other health professionals, led by certified personal trainer and eVOLV co-founder Wilton Rogers, will create and execute a complete 12-month long lifestyle overhaul for Berg, who has battled obesity since middle school and who currently weighs 280 pounds.

“In elementary school, I looked like a regular little kid,” says Berg, now 30.  “But by the time I got to high school, I was wearing baggy boys clothing and trying my best to blend into the background.”

But blending in doesn’t seem to suit her.  Berg, who has performed in front of live audiences for more than half of her life, credits the performing arts with helping her battle severe bouts of depression throughout her high school years and early adulthood. 

“Theater is a chance to separate yourself from yourself, to live the life of someone else for a few hours,” says Berg, who wrote and produced a painfully autobiographical full-length play in college entitled “The Weight of the World.”  “It helps you become whoever you want to be, if only for a short time.”

While Berg has learned to love herself and to be comfortable in her own skin, she admits that her weight issues continue to have negative effects on her health and general quality of life.

“Chronic insomnia and acid-reflux are par for the course,” says Berg.  “It’s hard to focus during the day, and I don’t have much energy to do things.”

Energy is something Berg is in desperate need of, however.  In addition to running her theater and producing children’s shows with co-founder Doug Montoya, Berg works part-time at an event planning firm to help make ends meet.

“When we have shows, 55-hour work weeks are pretty standard,” she admits.

So with limited resources, limited time, and a string of broken promises to herself, Berg had planned to spend this New Year’s reflecting on yet another year spent getting no closer to her goal.

Berg didn’t just need a change.  She needed someone to help her make a change.  And that’s where the eVOLV Fitness team came in.

To help her make this change, she will get the support not only of Rogers’ team at eVOLV Fitness, but of an entire network of health professionals.  From an intense fitness regimen including personal and group fitness training, to comprehensive nutrition counseling and lifestyle coaching, the team will work with Berg to instill habits and rituals that she can integrate into her hectic lifestyle, ensuring that her success will not be short-lived. 

And in return for a year’s worth of life-changing?  Berg will blog, Facebook, and tweet daily about all aspects of her journey, the good, the bad and the ugly, in the hope that she can inspire others like her to make changes in their own lives. Berg admits, “embarking in this journey is really for my kids at the theater, I want them to know they can do anything they set their minds to.”

“There will be days she does not like me,” laughs Rogers.  “But she knows that everything we’ll do will come from the heart, because we care.”

Berg will embark on her journey with eVOLV Fitness beginning January 2^nd.  You can follow her transformation at any of the following:

Blog:  HYPERLINK "http://www.kristinkberg.blogspot.com" kristinkberg.blogspot.com

Twitter: @kkberg

Website:  HYPERLINK "http://www.evolvfitnessnm.com" www.evolvfitnessnm.com

ABOUT eVOLV FITNESS:

eVOLV Fitness is a community where all can feel inspired to better themselves and others mentally, physically, and emotionally.  eVOLV offers a variety of group fitness classes including Body Pump, Body Combat, Cardioboxing, PAINE, Pure Muscles and much more as well as both traditional and hot yoga, pilates, and personal training.

Media Contact:

Jennifer McMath

Kesselman-Jones, Inc.

(505) 234-1570

jenny@kessjones.com